So often in health clubs, the focus is on those who are already reasonably fit. That’s why Brother & sister Directors, Philippa & Tim, deliberately set out to create a friendly, niche environment to lure the would-be "couch potatoes" from their sofas. Genesis is completely focussed on attracting the non-sporty type.

Over the ten years since Genesis began, this approach has proven to be very successful attracting 90% of members who are visiting a gym for the very first time. Genesis owes its success to gentle and easy to begin “toe in the water" short courses tailored to your individual likes & dislikes – it’s a simple and friendly philosophy !